Overview
As VP of Marketing, I served alongside nine executive board members, collaborating weekly to discuss chapter goals, upcoming initiatives, and key updates to present to our 350-member chapter each Monday.
Within the marketing department, I oversaw a team of 12 directors responsible for social media, merchandising, branding, and member communications.
In this role, I led strategy, provided creative direction, and ensured our team executed cohesive and high-quality marketing across other departments, including recruitment and philanthropy.
During my term, I had the opportunity to attend Alpha Phi’s annual leadership conference, an intensive training experience designed for chapter officers.
There, I connected with officers from chapters across the country and learned directly from marketing professionals and alumnae leaders. These sessions strengthened my understanding of how to uphold and communicate Alpha Phi's values while enhancing my skills in brand representation, leadership, and strategic marketing.
Leadership Conference
Denver, CO
SKILLS
Leadership
Social Media Management
Graphic Design
Project Management
Market Research
Brand Development